1. Corporate orientation: The representative of environment-friendly paint manufacturers in North America
2. Corporate mission: To create new life and return to the nature
3. Corporate goal: Canamaple is popular all over the world.
4. Corporate concept: To build wealth for the society
　　　　　　　　　　　To make profit for clients
　　　　　　　　　　　To provide platform for employees
　　　　　　　　　　　To create values for shareholders
5. Thanksgiving concept:
Shareholders thank the employees for creating values and employees thank enterprise for providing stage and space; the department thanks employees and employees thank the department; and we should thank the destiny and all people who help you.
6. Employee behavior concept:
Be pleasant, gentle and farsighted
Thank, encourage and praise others as much as possible
Condemn, complain and criticize others as little as possible
7. Corporate service concept:
Customers’ satisfaction is our eternal pursuit.
Internal customer concept: The next working procedure is to serve customer best.
8. Corporate team work concept:
Canamaple is our common platform to develop.
9. Work concept:
To react rapidly, take action at once, inspect work everyday, make no excuse, and pay attention to the result.
Do not make excuse for failure, but to find methods for success.
To emphasize defects as summarizing ourselves and stress advantages as summarizing others.
Never put off until tomorrow what can be done today; make plans and summarize problems everyday.
10. Five disciplines:
Salary information is confidential; protect the confidential information of company; do not assume concurrent position in other company; do not contact other industrial companies abnormally; improper benefit is forbidden.
11. Responsibility concept:
Employees: To devote themselves to producing perfect products.
The inferiors: To fulfill their duties is the basic responsibility.
The superiors: Be responsible for the inferiors’ work.
“It is others’ faults and do not blame me” is irresponsible.
“It is my fault and I will correct it” is responsible.
12. Talent concept:
To attract talents by business, encourage talents by mechanism, accumulate talents by development and detain talents by culture.
Talent standard: Diligent, kind and capable.